Our mission is to contribute to the sound nutrition of the families living in Puerto Rico and adjacent countries through the manufacturing and distribution of readily accessible pastry and bakery products of the highest quality.
How did we become the Puerto Rican family's favorite bread? Ours is an interesting story made up of delicious recipes, great ideas and hard, passionate work.
Bakers united behind a great recipe
The history of the Holsum® brand began with a cooperative of bakeries, the Long Company, in Chicago, Illinois. Mr. William Edgar Long, realized that there were many bakers in town committed to top quality products but each individually lacked the means to take their wonderful breads to the next level. Consequently, in 1908, Mr. Long convinced several fellow bakers to form a cooperative rallying behind an excellent recipe to be marketed in various cities. The original recipe and the commitment to excellence have been at the core of the company since its inception. This winning combination has turned the Holsum® brand into the best well known name in the baking industry.
Pueblo Introduces Holsum ® Quality to Puerto Rico
Holsum® bread first arrived at our shores during the second half of the 20th Century, imported to the Island from Miami by the Puerto Rico Baking company. Soon the Holsum brand became a Puerto Rican favorite. If the bread was so popular while being imported, what would happen if it was baked in the Island? Pueblo International believed it would be a great idea to invest. Holsum® Bakers of Puerto Rico, an industrial bakery, was born in 1958. The first ovens dedicated to the production of Holsum® bread were located at Barrio Minillas in Bayamón.
Boricua Inspiration offers a world of Holsum® taste
Hardly a year had passed at Holsum® Bakers of Puerto Rico, when the passion to make bread gave way to the creation of a world of baked products. Among the first local products to hit the market under the Holsum® brand, was the now famous Pound Cake. Today, the great variety of Holsum® sweets, crackers and breads reflect the inspiration of our bakers who continuously strive to satisfy the Puerto Rican love for superb baked goods, while maintaining our traditional high quality standards.
In 1971, to satisfy an increase in demand, Holsum® Bakers of Puerto Rico moved its manufacturing facilities to its present location, in Barrio Candelaria, Toa Baja. Also during the 70's, Holsum® inaugurated distribution centers in Aguadilla and Ponce.
The World Takes Notice of What's Cooking at Holsum®
In 1983 the world came to Holsum®. Holsum's® market worth and success attracted the attention of Seabord Corporation, a multinational company dedicated to the production and distribution of food with operations in diverse markets. That same year Seabord acquired Holsum®.
In the 1980's Holsum® Bakers of Puerto Rico also inaugurated the production lines for the delicious Bimbo® cookies and the Country Hearth® line of whole wheat breads.
Holsum® of Puerto Rico is divided into three areas: Holsum® of Puerto Rico, Inc. (Breads and Cakes), Caribe Bakers (Crackers), and Tienditas Holsum®.
Puerto Rican entrepreneurs acquire Holsum®
In 1998 Holsum Bakers of Puerto Rico was acquired by the company's top management, making it 100% Puerto Rican owned. In 1999 the new owners registered the company under its present name Holsum of Puerto Rico, Inc. This way, the local industry leader also became an example of Puerto Rican entrepreneurship. Today, Holsum of Puerto Rico, Inc. prides itself in setting the standards with its innovative vision, excellence and quality, while being a pillar of the Puerto Rican economy in the twenty-first century.
Don Luis Aguad Jorge, Holsum’s® “Little Big Man” was born in Cuba on August 25, 1925, although he says he feels 100% Puerto Rican thanks to the great affection he has received from young and old ever since he arrived on the island. He was born in Jarusco, a province of Havana, Cuba, where he met the well known Joaquín Monserrat ‘Pacheco’. He also worked in Cuban television during the 1950’s.Don Luis arrived in Puerto Rico in the early 60’s motivated by Pacheco. For several years he worked in local TV comedies like ‘La Criada Malcriada’ and other Tommy Muñiz productions. During the 70’s he worked with Pacheco in the popular ‘Cine Recreo con Pacheco’.
In 1968 ‘Pacheco’ introduced him to Holsum’s® management. During that same year he began to work for the company as the person in charge of new product demonstrations in several supermarkets around the island. As time passed, his popularity increased to the point where speaking about Don Luis ‘El Enanito de Holsum®’,
was like speaking about the great variety of products manufactured by the company. For thirty years he represented and symbolized our products, managing to capture the imagination of thousands of kids, young people, and the not so young.
Today, Don Luis Aguad is no longer with us, but continues to be an important poart of Holsum's history. Because of his great heart and his dedication, he will always be remembered as Holsum's "Little Big Man", the man who could bring out a smile in anyone.
God bless Don Luis Aguad, Holsum's Little Big Man!
Holsum® of Puerto Rico responds to Global Demand: Discover a World of Opportunities
Today, consumers have a global perspective and the educated consumer experiments with an ever increasing appetite for new flavors. At the same time, Puerto Ricans are also part of many communities around the world. For both groups, Holsum® represents a world of flavors freshly baked in the Caribbean.If you are interested in obtaining more information on how to purchase Holsum® products for the local and international markets, please contact Mr. José Miguel Pérez, Strategic Planning Manager, at 787-798-8282 ext. 2238 or via e-mail at email@example.com.
The Tienditas Holsum® are a division of Holsum® de Puerto Rico, Inc. These were created as cost recuperation centers for Holsum® products. The concept has evolved with time and they now have become convenience stores, increasing the variety of products available to satisfy the needs of our consumers. The Holsum® Stores blend in with the communities that surround them providing an excellent service and very competitive prices.
HOLSUM FUND RAISING
The Holsum® Stores have a fund collection program where they offer: taste, freshness and quality in all of its products. Some of the advantages that the program conveys are:
The ability to collect funds through a well known brand
You receive a great profit margin
There is no minimum amount of purchase
It is a different way to collect funds for the community, the school and other organizations or groups
For more information about these programs you can communicate with the stores.
AguadillaCarr. # 2, Km. 118.2 Bo. Celada Baja Aguadilla, Puerto Rico 00605 Tel. 787-891-3945
CarolinaAve 65 de Infantería, Km 11 Intersección Carr. # 853 Entrada Barrazas Carolina, Puerto Rico 00987 Tel. 787-757-7200
MayagüezCalle Post #106 Norte Esq. Enrique Dorrego Mayagüez, Puerto Rico 00680 Tel. 787-832-1180
PonceBo Calzada Carr. #1, Km 121.5 Frente al aeropuerto Mercedita, Ponce 00731 Tel. 787-841-7973
Toa BajaBo. Candelaria Carr. #2 KM 20.1 Toa Baja, Puerto Rico 00949 Tel. 787-251-8300
Vega BajaPlaza Monte Carlo Urb. Monte Carlo Bo. Algarrobo Vega Baja, Puerto Rico 00693 Tel. 787-807-4143