Revolutionary: Whole Wheat White Bread with Calcium


Puerto Rico's Product Association awarded Holsum's Whole Wheat White Bread with Calcium with the distinguished "2007 Award for Quality and Excellence". José Luis Ponce, President of the Association, presented the award to Consuelo Abriles, Marketing Director of Holsum of PR.

"In developing this product, we sought to satisfy a growing need in our society for healthy, great tasting bread and we found it!" expressed Abriles. "We are very excited to be providing the nutritional values of the whole wheat bread with a color and texture that is attractive for both, children and adults seeking a healthier lifestyle. In addition, this bread is a great source of calcium, which makes it a superb alternative for everyone in the family,"added Abriles.

Since 1958, Holsum has been deeply committed to providing the Puerto Rican family with delicious and nutritious products. The new Whole Wheat White Bread is the most recent result of these continuous efforts. "The Health Department Recommends" program has also included this new product in its listings.

"The Whole Wheat White bread has surpassed all our expectations, rapidly becoming the second most consumed whole wheat bread in Puerto Rico, following the Holsum Whole Wheat Bread," concluded Abriles.

Holsum of Puerto Rico employs 840 people around the Island and produces more than 100 products including breads, biscuits, cakes, cookies and crackers.